Analyst, Performance Marketing

About Us:

nf&co. is a best-in-class boutique growth and content agency. We work with innovative D2C and B2B startups in CPG, healthtech, fintech, hospitality, and everywhere in between. In short, we help our clients grow.

Our business has two distinct sides, and you’ll work on both!:

• Performance Marketing:
  We advise on growth strategy and manage full-funnel campaigns across Meta, Google, Amazon, and more. We drive efficient, scalable customer acquisition campaigns, collaborating with founders, internal marketing teams, and designers.
• Performance Publishing:
  Through the Digest Network, our portfolio of publishers (The Customer Digest, Holistic Digest, The Consumer Journal, and Motherful), we match high-intent Paid Social, Paid Search, and Affiliate traffic with trusted editorial reviews.

This is a unique opportunity to join a business with significant MRR and noteworthy clients. The team is small: you’re strategic and love to get your hands dirty.

Some of our exciting clients include: Beyond, Bobbie, Freshpet, Goodlight World, Hiya Kids, and Perelel Health.

About You:

We’re looking for someone quantitative, resourceful, and creative. You want to work at a dynamic early-stage business with high upside and growth potential. You’re business-minded and possess the analytical and creative talents to formulate growth strategy, craft high-impact copy, guide creative, and execute on ad platforms.

Location:

Flexible (US only) - we’re fully remote, with 2 in-person off-sites per year!

The Skill Set:

• BA/BS from a top university
• 1-3 years work experience
• Strong analytical, quantitative, and problem-solving skills
• Strong written and verbal communication
• Hustler who can multitask and execute independently
• Experience with Microsoft and Google productivity tools (Excel, Sheets, Slides)
• Experience with AI productivity tools (GPT, Gemini)
• Experience with design tools (Photoshop, Illustrator, Figma, Canva) a plus

Responsibilities:

Performance Marketing

• Execute, monitor, and optimize Paid Media campaigns across Meta (Facebook, Instagram), Google (Search, YouTube, Display), Amazon, and others.
• Analyze performance data to improve campaign efficiency and business growth.
• Advise on conversion funnel optimization, landing page performance, and split testing in partnership with client teams.
• Write and refine ad copy and creative briefs for static, motion, and UGC assets.
  Collaborate with designers to develop and test high-performing creative.

Performance Publishing

• Produce articles using AI-assisted writing tools, and coordinate with creators, designers, and brand partners to bring content to life.
• Ideate and test high-potential review formats and content angles that align with brand goals and audience intent.
• Using ads platforms and third-party tools, report on article and content performance across the Digest Network.

Client & Internal Communication

• Assist with internal business operations including client reporting, project management, and business development initiatives.
• Communicate regularly with client teams to share insights and recommendations.
• As you build trust with the team, interface directly with Founders, Heads of Growth, and Marketing Leads at high-growth startups.

Compensation:

• Annual Salary: $70,000 + bonus (10% target)

Perks and Benefits:

• Competitive medical, dental, and vision benefits