Content Creator & Brand Storyteller

Content Creator & Brand Storyteller

Bend Goods  ·  Los Angeles

The world we're building is around the literal act of bending metal.

Most things are straight. Safe. Predictable. We take raw metal and bend it — with enough skill and pressure that it becomes something permanent and beautiful without breaking. That's not just how we make furniture. That's a way of seeing.

Bend people understand this. They know the best things are shaped by the right pressure, applied at the right moment. By experience. By taste. By discipline. That eye extends beyond our goods — into architecture, music, food, travel. Anything touched by the same obsession with form and intention.

LACMA collected our work. Lautner put our chairs in his most iconic house. The bend speaks for itself.

Now we're looking for someone to help us show the world what that means.

The Role

We're looking for a Content Creator & Brand Storyteller who doesn't just document a product — they build a world around it. You'll work directly with our founder, Gaurav Nanda, to translate a genuine design philosophy into content that stops people mid-scroll and makes them feel something.

Your mission: make Bend Goods the reference brand in wire and tube furniture — not by shouting louder, but by showing the depth of craft behind every bend.

What You'll Do

Bring the founder's vision on camera

• Direct and film presenting products, design insights, and the story behind the bend
• Script short-form videos that feel considered — not content for content's sake
• Help build a founder presence that is confident, natural, and unmistakably Bend

Create content that builds the world

• Produce high-quality short-form video for Instagram, TikTok, YouTube Shorts, and Pinterest
• Curate and create content that extends the Bend eye beyond furniture — architecture, music, food, travel
• Use AI tools to create lifestyle visuals and product imagery that reflect our design standards

Own the brand voice

• Develop content that positions Bend Goods as a design authority, not just a furniture store
• Respond to DMs and inquiries in the Bend voice — thoughtful, confident, specific
• Track what resonates and refine — you care about quality and impact, not just output

Who You Are

• You have 1+ years in content creation, social media, or design storytelling
• You have a strong visual eye — composition, lighting, styling, and editing are second nature
• You're comfortable on set and working directly with a founder
• You know how to use AI tools (Midjourney, Runway, ChatGPT) as creative leverage, not shortcuts
• You understand social algorithms but you're driven by craft, not just clicks
• Ideally, you have experience in interior design, furniture, architecture, or lifestyle brands
• You are, somewhere in your bones, a Bend person

Compensation

• Depending on experience
• Part-time, full-time, or freelance options available
• Performance-based bonus potential

How to Apply

Send your resume, portfolio social media + Include examples of AI-assisted content or storytelling if available.

We're not looking for the most polished application. We're looking for the one that shows us you see the way Bend people see.