Marketing Intern (Paid)

Smart Choice – Marketing Intern

Onsite position in Greensboro, NC

Smart Choice is the fastest-growing insurance network in the country with over 10,000 signed agency partnerships. We’re searching for a marketing intern that is currently a Marketing Major at one of the nearby colleges. 

The ideal candidate has an ability to apply what they have and continue to learn about marketing to support our Marketing and Sales teams. The intern should willing to work independently on research, then consulting and collaborating with cross-functional team members to ensure that powerfully informative insights are gathered.

Objectives of this role

• Gain a thorough understanding of our services, standards, and value proposition to support communication and brand-building strategies 
• Document procedures, processes, and workflows, and recommend changes for greater efficiencies
• Analyze data and industry trends to understand how marketing activity leads to customer sales
• Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
• Analyze existing and new marketing collateral with a critical eye and identify opportunities for improvement
• Draft social media posts

Responsibilities

• Perform research, analyses, and testing with a variety of tools to gain insights and help shape marketing strategy
• Collaborate with team members to optimize automation and lead-nurturing processes
• Assist in execution of marketing plans to reach audiences through targeted channels
• Help create and distribute monthly reports on ad metrics for lead generation, content creation, website traffic, and other KPIs
• Review content and advertising to assure quality and effectiveness

Required skills and qualifications

• Bachelor’s degree in marketing or currently enrolled
• Experience with integrated marketing campaigns
• Excellent communication and presentation skills
• Working knowledge of market research, surveys, and data analytics
• Exposure to content management systems
• Awareness of CRM systems and/or databases

Preferred skills and qualifications

• Video production and editing
• Proficiency with HTML and Adobe Acrobat
• Photoshop skills
• Salesforce and Pardot experience
• Social media experience