Creative Producer

Position Description:  Creative Producer

The Creative Producer is the primary creative engine of the communications department. This role produces the visual assets, multimedia content, and social media presence that carry BJC’s narrative into public view. Working under the direction of the Communications Director, this role converts narrative strategy into content that is seen, shared, and understood — and builds the audience intelligence and research foundation that makes that content effective. The Creative Producer owns BJC’s national social media presence and brings both creative execution and strategic thinking to every platform and campaign channel.

Visual and Multimedia Production 

• Design graphics, visual content, and advocacy materials that communicate BJC’s narrative and campaign messages across platforms.
• Develop and design social media visuals, infographics, and visual storytelling elements that translate complex issues into accessible, shareable content.
• Develop and design short-form advocacy videos, social media video explainers, and motion graphics for digital platforms.
• Edit video content from events and interviews for use across channels.
• Write copy for visual assets, social media content, and campaign materials — ensuring language is clear, on-narrative, and appropriate to platform and audience.
• Provide visual and multimedia program support for Team BJC as needed.

Social Media and Audience Development 

• Own BJC’s national social media presence across platforms — managing content calendars, posting schedules, and channel-specific strategy under the direction of the Communications Director.
• Build and grow BJC’s social media audience — tracking audience behavior, identifying growth opportunities, and developing content strategies that move followers along a ladder of engagement from awareness to action.
• Design and produce engaging content calibrated to platform, audience segment, and campaign stage.
• Conduct audience research and data collection for social media platforms — reporting findings to the Communications Director to inform narrative and campaign strategy.
• Translate narrative strategy into creative outputs — identifying opportunities to communicate complex ideas visually and simplifying messaging through storytelling across channels.
• Produce social media explainers that make BJC’s issues accessible and shareable to general and movement audiences.

Creative Operations and Cross-Departmental Support 

• Maintain visual coherence, brand consistency, and professional quality across all campaign and institutional materials — coordinating visual themes for major communications initiatives.
• Coordinate photographers, videographers, and graphic designers as needed — managing media libraries, digital asset organization, stock imagery, and merchandise store product visuals.
• Ensure the department has access to professional creative materials without production delays.
  Work cross-departmentally to provide creative assets that support the communications needs of Legal, Policy, Organizing, and other teams as directed by the Communications Director.

The Creative Producer is expected to deepen expertise in visual storytelling, social media strategy, and audience development over time, with growth assessed through annual performance reviews in partnership with the Communications Director.