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Social Media Lead

Serona
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Social Media Lead

New York · Full-time · On-site

Serona makes functional chocolate: 72% squares that contain a full day's creatine and vitamins. We launch this October.

We're backed by the founders of David Protein, Stiller's Soda, and Magic Spoon, plus other CPG leaders. Right now we're two people in New York, Tom, an Oxford-trained doctor, and Joe, a repeat founder (Tapstitch). You'd be the third.

The job

Own Serona's organic social, starting with a focus on our Instagram.

  • Set the strategy: You decide with the two founders what we post and why. 
  • Ship weekly: Ideas become posts and reels the same week.
  • Shoot and edit it yourself: You hold the camera, cut the reel, and get on camera when the video needs it.
  • Run the community: Reply to every comment and DM like a person, not a brand.
  • Read the numbers: What got views, what got saves, what got sale
  • Build the team under you: Interns, freelancers, editors, creators. You'll hire them.

You

  • Have made things that went viral, and can explain why they worked.
  • Are obsessively online and interested in internet culture
  • Edit fast in CapCut, Premiere, whatever, with opinions about hooks, pacing, and captions.
  • Are funny, confident, and want the responsibility. 

Content we like

Cinematic Styles
 

Humor

What we offer

Equity, a direct line to both founders, and a front-row seat to building a CPG brand from launch. Also: lots of free chocolate.

To apply

Send your handle, and the three best videos you've made here.