Marketing Associate

Marketing Associate (Part-Time) 

About Pinna

Pinna is screen-free audio entertainment for kids ages 3–12. We're a sister company to podcast and production company, Realm, and our shows — including Grimm, Grimmer, Grimmest from Adam Gidwitz, and Greeking Out from National Geographic Kids — reach families who are actively looking for alternatives to screen time. 

The Role

We're looking for someone incredibly online, an excellent writer, and genuinely interested in children’s media to help Pinna show up everywhere our audience already is — with families, homeschool communities, teachers and librarians, and fans of the media properties we work with.

This is an opportunity to help us build the playbook for organic engagement. You'll get hands-on ownership of real channels and real campaigns, with direct mentorship in growth and performance marketing from a leader who's done it before. If you're early in your career and want a crash course in how a subscription media brand actually grows, this is the place for you.

WHAT YOU’LL DO

Community & Organic Growth

- Find authentic ways into family communities, homeschool communities, teacher/librarian networks, and existing fandoms tied to our flagship properties

- Build real relationships — Facebook groups, micro-influencers, educator networks, Reddit threads, etc.

- Represent Pinna's voice in a way that feels like authentic and genuine, not #brand content

NYC-Local Engagement and Live Events

- Support pre-promotion for Pinna live events (events like live performances, digital events, and our upcoming NYC kids' podcast festival) — building hype, coordinating social countdowns, partner cross-promotion

- Saturate the NYC area with awareness of Pinna (think creator relationships, engagement in other local events and communities, promotion with children’s venues, etc)
 

Social media

- Create and post content across our social channels 

- Run paid boosting on top-performing organic content

- Set up and manage light engagement automations (DMs, comment flows, etc.)

- Keep our profile itself optimized — bio, links, highlights, aesthetic — so it converts browsers into fans

WHAT YOU BRING 

- Table Stakes: genuinely savvy with social media (you understand platforms, trends, and what makes content spread), *excellent* writing skills, real enthusiasm for kids' content, and impeccable organizational habits

- Must be based in the NYC area and willing to work in person some of the time 

- A self-starter who runs toward ambiguity instead of waiting for instructions

- Comfortable wearing a lot of hats in a given week

WHAT YOU’LL GET 

- Direct mentorship in growth marketing fundamentals 

- Real ownership over channels and campaigns

- A front-row seat to how a subscription media company builds an audience

- A flexible, part-time schedule (20–25 hrs/week) suited to someone building a career alongside other commitments

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TO APPLY: please email your resume and cover letter to mary@realm.fm with "Pinna Marketing Associate - [Your Name]" in the subject line.

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Realm is a digital media network with offices in New York, Chicago, and Los Angeles. We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Realm not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.