Fashion Brand Activation & Pop-Up Manager
Location: Nashville / Remote
Employment Type: Full-Time / Part-Time
Reports To: Brand Activation & Pop-Up Manager
Driving: Must own or lease an insured vehicle to be used to transport pop-up products and supplies.
About the Role
We are looking for a fashionable individual who is extremely organized, self-motivated, and proactive for a Brand Activation & Pop-Up Manager position. Your job is to lead the planning, coordination, and execution of sales pop-ups, brand activations, and experiential events for our rhinestone-driven fashion brand. We prefer individuals who have lived in Nashville for more than 2-5+ years.
This person will be responsible for taking an activation from booking, planning, and logistics to setup, execution, and breakdown.
The ideal candidate is someone who thrives in a fast-paced environment, can manage multiple moving pieces at once, and is equally comfortable communicating with vibrant clientele and brand partners. You also need to work well with others as some pop-ups require 2+ team members.
This is a hands-on role for someone who can take ownership, solve problems quickly, and bring the brand to life in a polished and engaging way.
About the Brand
Daniel Diamond is recognized by Nashville’s leading superstars, providing fashion-forward, tourist-driven western glam. Check out our website and app to get a feel for our brand, our style, and what makes us unique.
Perks
- Commissions
- Flexible scheduling
- Constantly working from new locations
- Opportunity to network at Nashville’s hottest locations
- Opportunities for growth within the company
- Employee discounts on product
Key Responsibilities
Activation & Opportunity Development
- Identify and pursue opportunities for pop-ups, brand activations, events, retail experiences, festivals, and other brand partnerships
- Lead outreach to potential clients, brands, venues, event organizers, and partners
- Respond to activation inquiries and help develop opportunities from initial conversation to booking finalization
- Build relationships with brands, venues, and event partners
- Coordinate proposals, pricing, scopes of work, and activation details
- Maintain a pipeline and follow up consistently on potential opportunities
- Reach weekly and monthly commissionable goals and bonus-driven quotas
- Maintain detailed task lists and tracking systems for all responsibilities, deadlines, and follow-up items to ensure nothing falls through the cracks.
Pre-Event Planning
- Own the activation process from booking through execution
- Create detailed event timelines, production schedules, checklists, and run-of-show documents
- Coordinate with clients and internal teams to confirm event requirements and expectations
- Manage event logistics including staffing, travel, shipping, inventory, equipment, supplies, signage, displays, and brand materials
- Coordinate vendors, freelancers, production partners, venues, and other event-related contacts
- Ensure all materials and products are ordered, packed, shipped, and ready for each event
- Assist with activation concepts and create a seamless experience that aligns with the brand's aesthetic
- Anticipate potential issues and proactively develop solutions before event day
- Curate each new experience with the brand owners to guarantee all boxes are checked
- Maintain check lists of supplies and restock when necessary
- Source new displays and hardware that better suit the ever-changing needs of the brand
Event & Pop-Up Execution
- Carefully travel to and lead on-site pop-ups and activations
- Oversee load-in, setup, merchandising, displays, signage, and overall presentation
- Manage event staff and ensure everyone understands their responsibilities
- Serve as the primary on-site point of contact for clients, vendors, venue teams, and staff
- Ensure the activation stays on schedule and delivers a high-quality customer experience
- Troubleshoot and problem-solve in real time
- Oversee breakdown, packing, inventory, and load-out following the event
- Ensure all products, equipment, and materials are accounted for and returned or shipped appropriately
- Report to brand owners with weekly recaps of sales numbers
- Work directly with the company’s accountant to make sure all parties are invoiced
What We're Looking For
- Experience in fashion, events, experiential marketing, brand activations, pop-ups, retail sales, management and/or event production
- Individuals with experience in wedding planning, nightlife hospitality, and/or television production could be a great fit
- Strong project management and organizational skills
- Excellent communication and relationship-building skills
- Comfortable communicating with both clients and vendors
- Ability to engage comfortably with celebrity clientele (Signed NDA required)
- Highly proactive and able to work independently
- Strong attention to detail with the ability to see the big picture
- Comfortable managing multiple projects and deadlines simultaneously
- Creative eye and understanding of fashion, branding, merchandising, and presentation
- Calm under pressure and confident making decisions in real time
- Strong problem-solving skills
- Willingness to travel (when necessary) and work evenings, weekends, and event days
- Comfortable in a hands-on environment where no task is beneath you
- Team player who works well with others
The Ideal Candidate
You are someone who is extremely proactive and can take a project and run with it.
As a brand representative, you don't need to be told every step. You naturally think ahead, create systems, communicate proactively, and make sure nothing falls through the cracks. You have a strong sense of urgency, ownership, and accountability, while also understanding that the details matter when representing our fashion brand.
Most importantly, you know how to create an experience that feels on-brand, elevated, organized, and memorable.
Compensation
$16/hr
To Apply
Please submit your resume along with a brief description of your experience with events, pop-ups, brand activations, fashion, experiential marketing, or retail experiences. Examples of past activations or events you have managed are highly encouraged.
Pay: $16.00 per hour
Work Location: In person