JUNIOR WORDPRESS FREELANCER
WORDPRESS WEBSITE MANAGER & SEO SPECIALIST
Location: United States – U.S.-Based Candidates Only
Geographic Preference: Tri-State Area | Connecticut or New York Preferred
In-Person Availability: Ability to attend occasional meetings at our Westport, CT office is a plus, but not required
Position Type: Part-Time Freelance / Contract
Schedule: Approximately 10–15 hours per week, with flexibility
Start Date: ASAP
Opportunity: Long-Term Freelance Position
Please submit your resume and a brief introduction describing your recent professional experience with: WordPress • SEO • Website Optimization • Google Search • Analytics • AI Tools to:
IMPORTANT: Applicants must currently reside in the United States and be legally authorized to work in the U.S. Candidates located in Connecticut, New York, or the surrounding Tri-State area are preferred, and the ability to attend occasional meetings at our Westport, CT office is a plus.
About Hometown Nannies Plus
Hometown Nannies Plus is a 39-year-old legacy, boutique household staffing agency serving families throughout the Tri-State area, nationwide, and globally.
As part of our continued growth, we are looking to strengthen our website, improve our Google search visibility, expand our SEO efforts, and incorporate appropriate AI tools into our digital strategy.
We are seeking an experienced, hands-on WordPress Website Manager & SEO Specialist to work closely with our Director, Administrative Assistant, and existing Web Developer on an ongoing basis.
About the Role
We are looking for a knowledgeable, tech-savvy professional who is highly comfortable working directly in WordPress and has proven experience with SEO, website optimization, Google search, analytics, and AI tools.
This is an implementation-focused role. We need someone who can work directly on our website, identify opportunities for improvement, make appropriate updates, conduct SEO and competitor research, optimize existing content, monitor website performance, and help keep our digital projects moving forward.
This individual will work alongside our existing Web Developer rather than replace them. The Website Manager & SEO Specialist will handle appropriate day-to-day website management, optimization, SEO, and digital projects while coordinating more advanced development needs with our Web Developer.
We are looking for someone interested in establishing a long-term freelance relationship with our company.
Key Responsibilities
WordPress Website Management
- Manage and maintain our WordPress website
- Make routine website updates, edits, and corrections
- Create, update, format, and publish website pages and blog posts
- Update text, images, links, buttons, headings, and other website elements
- Review the website for outdated information, broken links, formatting issues, and inconsistencies
- Maintain a professional and consistent appearance throughout the website
- Improve website structure, navigation, organization, and usability
- Assist with mobile responsiveness and overall user experience
- Monitor website functionality and identify issues requiring attention
- Perform appropriate website troubleshooting
- Coordinate advanced website changes and technical issues with our existing Web Developer
- Provide website support when our Web Developer is unavailable, when appropriate
SEO & Google Search Optimization
- Review and improve the website’s overall SEO strategy
- Conduct keyword, search-trend, market, and competitor research
- Optimize existing website pages for relevant Google searches
- Assist with on-page and technical SEO
- Optimize page titles, meta descriptions, headings, URLs, images, alt text, internal links, and website content
- Strengthen internal linking and overall website structure
- Develop and optimize service and location-specific landing pages
- Identify new content opportunities based on search terms and user intent
- Assist with local SEO, particularly for Connecticut, New York, and the Tri-State area
- Monitor website indexing and organic search visibility
- Identify and help resolve SEO issues affecting website performance
- Stay current with SEO best practices and relevant Google search changes
- Help increase qualified organic website traffic and search visibility
Google & Website Analytics
- Work with Google Search Console
- Work with Google Analytics
- Assist with Google Business Profile optimization as appropriate
- Monitor important website and organic search metrics
- Identify pages gaining or losing search visibility
- Track keyword and organic search performance
- Prepare clear performance updates for our Director and Administrative Assistant
- Recommend next steps based on website and SEO data
AI & Digital Optimization
- Use AI tools to support SEO, research, content development, website optimization, and digital marketing
- Identify practical ways AI can improve our website and digital workflows
- Use AI appropriately for keyword research, competitor analysis, content planning, and SEO research
- Assist with developing and optimizing website and blog content using AI with appropriate human review
- Research emerging AI tools that may improve productivity, marketing, website performance, or content development
- Recommend appropriate AI tools and digital solutions to our team
- Assist with appropriate AI-related website features or integrations in coordination with our Web Developer
Research & Ongoing Digital Support
- Work directly with our Director, Administrative Assistant, and Web Developer
- Conduct ongoing competitor, keyword, industry, and market research
- Maintain website task lists, SEO reports, project trackers, and implementation checklists
- Document website updates, SEO improvements, and recommendations
- Research technical questions and recommend practical solutions
- Identify new opportunities to improve website performance and online visibility
- Help prioritize website and SEO projects
- Keep approved digital projects moving forward
- Assist with additional website, SEO, AI, and digital projects as needed
Working With Our Web Developer
Hometown Nannies Plus already works with an established Web Developer. This position is intended to support and complement that relationship, not replace it.
The Website Manager & SEO Specialist will handle appropriate routine WordPress updates, website maintenance, SEO implementation, research, and optimization while coordinating advanced coding, development, security, hosting, and other technical matters with our Web Developer.
Job Requirements
- Minimum 3+ years of recent professional experience in SEO, WordPress website management, website optimization, digital marketing, or a closely related field
- Demonstrated hands-on experience with WordPress
- Strong working knowledge of Search Engine Optimization (SEO)
- Experience with on-page and technical SEO
- Experience conducting keyword and competitor research
- Familiarity with Google Search Console and Google Analytics
- Knowledge of Google Business Profile and local SEO preferred
- Experience using AI tools, including ChatGPT or similar platforms, for research, content, SEO, productivity, or digital marketing
- Understanding of website structure, navigation, internal linking, and user experience
- Basic knowledge of HTML/CSS is a plus
- Strong research, troubleshooting, and problem-solving abilities
- Excellent organizational skills and attention to detail
- Ability to communicate technical information clearly to non-technical team members
- Professional, responsive, dependable, and proactive
- Ability to work independently and manage ongoing priorities
- 2 excellent professional references required
- Tri-State area candidates are preferred, particularly those located in Connecticut or New York
- Ability to attend occasional in-person meetings at our Westport, CT office is a plus, but not required
- Must be interested in a long-term freelance working relationship
Ideal Background
Candidates may have professional backgrounds in SEO, Digital Marketing, WordPress Website Management, Website Optimization, Web Development, Information Technology, Marketing Technology, AI/Digital Tools, or related areas.
A specific degree is less important than proven hands-on experience, technical ability, strong SEO knowledge, and demonstrated results.
Schedule & Freelance Relationship
This is a part-time freelance/contract position, expected to require approximately 10–15 hours per week, with flexibility depending on current projects and business needs.
We are specifically looking for someone interested in long-term freelance work and becoming a consistent part of our extended team, rather than completing a short-term project.
Candidates located in Connecticut, New York, or the surrounding Tri-State area are preferred. The ability to attend occasional meetings at our Westport, CT office is a plus, but not required.
How to Apply
Please submit your resume and a brief introduction describing your recent professional experience with:
WordPress • SEO • Website Optimization • Google Search • Analytics • AI Tools
Please also include:
- 2 excellent professional references
- Links to relevant websites you have managed or optimized
- Examples of SEO work, portfolios, case studies, or measurable results, if available
- Your current location
- Your general availability
- Your freelance hourly rate
Please send your information to: