Social Media Coordinator&Content Creator

About Common Ground

Common Ground is a New York-based creative agency specializing in brand strategy, creative direction, marketing, and experience design.

We work with brands across food & beverage, lifestyle, and emerging industries, combining creative thinking with a strong understanding of what makes brands connect with their audiences.

Who We're Looking For

Are you the kind of person who spends hours scrolling through Instagram Reels and TikTok, not just for entertainment, but because you're genuinely curious about what makes certain content go viral?

Do you have a good eye for visuals, a natural instinct for spotting trends, and the ability to turn an idea into engaging content?

We're looking for a **creative, social media-savvy, and self-motivated Content Creator** to join our growing team.

You don't need years of agency experience. What matters most is your creativity, curiosity, visual taste, and ability to execute.

Our team already has established brand directions and content strategies. We're looking for someone who can build on those foundations, bring fresh ideas to the table, and turn them into content people actually want to watch.

What You'll Do

Content Creation & Production - Participate in weekly on-site photo and video shoots in NYC, with occasional travel to Boston for client projects. - Shoot and edit engaging short-form videos for Instagram Reels, TikTok, and other social platforms. - Create content featuring food, lifestyle, products, and behind-the-scenes moments. - Work with existing footage to produce multiple pieces of short-form content efficiently. - Assist with basic photo editing, video editing, and graphic design for social media posts, carousels, and promotional materials.

Trend Research & Creative Ideation - Stay on top of emerging social media trends, viral videos, trending audio, and popular content formats. - Identify what makes certain content perform well and find creative ways to adapt those formats to different brands. - Propose video concepts, hooks, and visual references based on established brand directions. - Bring fresh ideas and creative inspiration to weekly content planning. - Monitor content performance and suggest ways to improve reach and engagement.

Social Media Management & Community Engagement - Assist with day-to-day management of client and agency social media accounts. - Write engaging captions and schedule and publish content across relevant platforms. - Monitor and respond to comments, DMs, and audience interactions in a brand-appropriate manner. - Support community engagement and audience growth initiatives. - Track basic social media performance metrics and help organize monthly content reports.

Influencer & Creator Outreach - Research and identify influencers, micro-creators, and content creators who align with our clients' brands. - Assist with outreach, follow-ups, and collaboration coordination. - Maintain organized influencer contact lists and track partnership progress. - Identify potential opportunities for creator collaborations and organic brand exposure.

What Makes You a Great Fit

- You're genuinely into social media. You enjoy discovering new trends, creators, memes, and content formats before everyone else. 
- You have strong visual taste. You can recognize good composition, lighting, typography, and storytelling. 
- You understand what makes content engaging. You know how a strong hook, editing rhythm, and creative concept can capture attention. 
- You're a doer. You can take an idea, figure out how to execute it, and deliver without constant supervision. 
- You're curious and resourceful. You enjoy experimenting with new tools, formats, and creative approaches. 
- You're organized and dependable. You can manage deadlines, stay on top of multiple projects, and communicate proactively. 
- You're comfortable both creating content independently and collaborating with a small creative team.

Skills & Qualifications

- Experience creating short-form video content, whether for personal accounts, freelance projects, or brands. 
- Proficiency in video editing tools such as CapCut, Premiere Pro, or equivalent software. 
- Basic photography and videography skills, including framing, lighting, and composition. 
- Familiarity with Canva, Photoshop, Illustrator, or similar graphic design tools. 
- Strong English writing skills, particularly for captions and short-form digital content. 
- Familiarity with Instagram, TikTok, and social media engagement practices. 
- Ability to attend weekly on-site shoots in NYC and occasionally travel to Boston.

Nice to Have

- Previous experience managing a social media account or creating content for a brand. 
- Experience in food & beverage, lifestyle, hospitality, or creative industries. 
- Familiarity with Xiaohongshu (RED). - Mandarin proficiency. 
- Experience with influencer outreach or creator collaborations. 
- An existing personal content portfolio or social media account showcasing your creative work.

Work Arrangement & Flexibility

We value creativity, independence, and results over traditional office hours.

This is a remote-friendly position with flexible working hours. Outside of scheduled shoots, meetings, and time-sensitive social media activities, you can organize your working hours around agreed deadlines and team coordination needs.

There is **no daily in-office requirement**. However, availability for weekly on-site shoots in NYC and occasional travel to Boston is required.

Why Join Common Ground?

- Enjoy flexible working hours and the ability to work remotely for most day-to-day tasks. 
- Work on real creative projects across different brands and industries. 
- Gain hands-on experience in content production, social media, and brand marketing. - Have the freedom to contribute ideas and experiment with new content formats. 
- Collaborate directly with a creative team where your contributions matter. 
- Build a diverse portfolio while developing both creative and marketing skills. 
- Potential to grow into a permanent full-time position based on performance and business needs.

How to Apply

Please submit your resume and portfolio, including examples of your creative work.

We'd especially love to see short-form videos, social media accounts you've managed, photography, or graphic design projects.

Personal projects and self-managed social media accounts are welcome. We care more about what you can create than where you've worked.