Lead Associate, Digital Marketing (P2)
Staff whose work requires or potentially could require any in-person interaction with Save the Children colleagues, partners, or beneficiaries must be fully vaccinated against COVID-19 unless otherwise required by law. Save the Children complies with federal, state, and local laws with regard to accommodations related to this policy.
Summary
The Lead Associate, Digital Marketing is an integral part of the successful operation of Save the Children’s email and mobile digital marketing operation to raise over $3 million in annual revenue and drive advocacy actions to support the needs of children in the US and around the world. You will mainly focus on the production and reporting needs of a fast-moving, detail-oriented digital marketing team. You will have core responsibility for the planning, scheduling, production, coding, targeting, tracking, data integration and performance analysis of the email and mobile digital marketing programs of Save the Children and its political advocacy arm, Save the Children Action Network.
What You’ll Be Doing (Essential Duties)
Email & Mobile Messaging Implementation (40%)
- Work with Digital Marketing Senior Director, Digital Marketing Strategy Advisor, external consultants and internal stakeholders to maintain a calendar of email and mobile messages and ensure messages go out to correct audiences on appropriate schedule.
- Track email and mobile messaging requests from internal stakeholders and external consultants and ensure that requests are prioritized in collaboration with team managers and completed by due dates
- Configure emails and mobile messages using WYSIWYG and HTML editing tools
- Configure, assign, edit and troubleshoot email and mobile targeting and suppression lists to ensure correct supporters receive messages
- Perform quality assurance testing on all email and mobile messages
- Create and manage shared archive of email and mobile messages
- Request and track completion of new donation pages with technology services and web teams
Email & Mobile Data Integrity (30%)
- Work with technology services, acquisition and retention teams, external consultants and service providers to perform data import, export, integration and analysis tasks with email and mobile systems, online donation and advocacy systems, and main CRM system
- Maintain custom field architecture in email and mobile systems
- Report regularly on status of data integration tasks
- Work with internal and external teams on data migration plans and implementation for future migration to new multicontent marketing hub platform and other ancillary systems
Performance Reporting (20%)
- Serve as main technical resource on data reporting on email and mobile performance across messaging, fundraising and advocacy KPIs
- Work with other teams to ensure tracking codes are implemented properly in all email and mobile messages to track revenue and advocacy performance against goals
- Serve as main team liaison with other internal and external reporting teams
- Maintain daily, weekly, monthly, quarterly and annual reporting resources
- Support team management in aligning current revenue and expenses to budgets
Program Administration (10%)
- Provide backup support for team invoicing, planning and reporting tasks as needed
- Other duties as assigned
Required Qualifications
- Minimum of a High School Diploma or equivalent, plus at least 3 years of relevant experience
- Professional proficiency in MS Office suite, with advanced knowledge of MS Excel, including use of pivot tables, filters, formulas
- Professional proficiency of HTML and CSS formatting for email
- Demonstrated ability to perform quality control and proofreading tasks
- Demonstrated ability to manage through multiple priorities with competing deadlines, taking initiative to anticipate and resolve challenges
- Proven successful organizational and multitasking abilities
- Ability to work independently after receiving direction and prioritization from supervisor, completing tasks with minimal oversight
- Professional proficiency in spoken and written English
- Demonstrated ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally
- Demonstrated commitment to fostering and maintaining and environment of diversity, inclusion, and belonging.
Preferred Qualifications
- Nonprofit, political campaign or agency experience preferred
- Experience with deliverability/inbox placement tools (GlockApps or Everest preferred)
- Experience with email marketing platforms (CheetahMail preferred)
- Experience with online fundraising platforms (Luminate Online preferred)
- Experience with online advocacy platforms (Salsa Engage preferred)
- Experience with SMS/MMS marketing platforms (Upland Mobile Messaging preferred)
- Experience with CRM platforms (Blackbaud Enterprise CRM prefered)
- Experience with multichannel marketing hub and customer data platform systems
Why you should join the Save the Children Team…
Save the Children US offers outstanding benefits that include health, dental, vision and life insurances, pet insurance, short-term and long-term disability coverage, an Employee Assistance Program, 403(b), generous vacation, personal sick leave, family leave, parental/adoption leave, commuter benefits, dress for your day, and much more.
Click here to learn more about how Save the Children US will invest in YOU!
About Save the Children
Save the Children believes every child deserves a future. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.
Our work for children and their families requires that we commit—at every opportunity—to work together to identify and dismantle persistent systemic and structural racism, inequality, and any other forms of discrimination in this country and beyond. As an anti-racist organization, Save the Children will not tolerate discrimination in any form—in our employment practices, amongst our staff, in our leadership or toward the people we serve. We stand in solidarity with all people to fight for equal rights, justice, inclusion, and belonging.
We provide equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. Save the Children complies with all applicable laws.
Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse. In addition, it is Save the Children’s policy to create and proactively maintain an environment that aims to prevent and deter any actions and omissions, whether deliberate or inadvertent, that place children at the risk of any kind of child abuse. All our representatives are expected to conduct themselves in a manner consistent with this commitment and obligation.
Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all.