Marketing & Product Specialist

Job Summary

The Marketing & Product Specialist is a creative and technical position working directly with the Director – Marketing & Product to advance EDA’s marketing and product development initiatives, including creative and messaging for various marketing and social media channels, and coordination of the development and implementation of new and modified products and programs.

 

$51,138- $56,820

• Designs, develops, prepares and updates digital marketing collateral and brochures,

advertisements, baseline and custom PowerPoint presentations, e-newsletters, media lists and email

marketing campaigns.

• Works with Program Manager and staff to ensure all product and program information

and messaging is current and aligned, including website content.

• Creates, maintains and upates marketing materials library on website and SharePoint,

and product dashboards on SharePoint for all new and modified products.

• Coordinates work with external vendors and partners such as print vendors and

freelancers when and as needed.

• Creates graphics, shoots videos and takes photographs for use in various

communications.

• Works with media ad sales representatives to evaluate opportunities for EDA.

• Assist in social media content, planning and posting.

• Supports preparation of public information responses for relevant stakeholder

requests, including program activity reports.

• Assists with production of EDA annual report and other annual reports, helping to

prepare and creatively enhance e-documents and online reports.

• Develops internal and external product training and related materials.

• Provides project and administrative support, and performs other duties, as assigned.

• Promotes teamwork and communication to encourage an interactive, cooperative,

collaborative and customer focused work environment among division, EDA staff and external

customers.

• Must complete annual and semiannual self-assessment as required.

• Performs other duties and special projects, as assigned.

 

Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat); Microsoft Office

Suite (Word, PowerP media tools

(Twitter, LinkedIn,

YouTube, blogging).

Graded 12-2021

• Ability to communicate effectively both verbally and in writing; proficient in

grammar, spelling and editing; and foster communications with business professionals and EDA staff

• Good understanding of marketing standards and practices and specialized marketing

concepts, principles and tactics.

• Strong analytical and critical thinking skills with experience in marketing data

analytics and tools. Familiarity with Google Analytics is a plus.

• Ability to prioritize workload, must be highly organized, detail-oriented, handle

various tasks simultaneously and work independently within limited time constraints.

• Must be able to maintain confidentiality and deal effectively and diplomatically

with business professionals and EDA staff.

• General knowledge of economic development, financial terms and state government a

plus.

• Must be able to maintain confidentiality and deal effectively and diplomatically

with business professionals and EDA staff

• Demonstrates respectful behavior and promotes teamwork and communication to

encourage an interactive, cooperative, collaborative and customer focused work environment among

division, EDA staff and external customers.

• Proficient in Microsoft Office Suite and the ability to learn new software packages

• Associate’s Degree in marketing, communications, graphic design or related field and/or equivalent professional experience

• Minimum two to five years experience in business or administration environment

• Professional experience in marketing, communications, and/or graphic design preferred.

• Experience working with external vendors.

Advanced degree or industry specific certification may be substituted for 1 year of experience

Physical Demands

• Minimal

• Ability to work outside normal business hours, as needed

Travel

• As necessary to events, meetings, businesses, etc.

Certificates and Licenses Required

• Valid driver’s license

 

 

Note

The examples of work for this title are for illustrative purposes only. A particular position using this title may not perform all duties listed in this job description. Conversely, all duties performed on the job may not be listed. This job description is intended to convey information essential to understanding the scope, general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

Your employment at NJEDA is voluntary and subject to termination by you or NJEDA at will, with or without cause, or with or without notice, at any time. Nothing in this job description shall be interpreted to conflict, eliminate or modify the employment-at-will status of NJEDA employees.

This position is considered exempt and is excluded from minimum wage, overtime regulations, and other rights and protections afforded nonexempt workers under the FLSA.

NJEDA reserves the right to amend/revise this job description as necessary to meet current and changing business needs.

Equal Opportunity Employer

Graded 12-2021

Position Requirements

• Foreign degrees/transcripts must be evaluated by a reputable evaluation service at your own expense and must be submitted prior to a start date. If this cannot be provided within 21 days of an offer the offer will be rescinded.

• Must comply with the “New Jersey First Act” which requires employees hired after September 1, 2011 to reside in New Jersey. Non-New Jersey resident employees must relocate to New Jersey within one year of their date of hire and provide proof of residency to Human Resources.

• Must complete an Outside Activity Questionnaire (disclosure of outside office or employment) on an annual basis.