Sr. SEO Manager
The Sr. SEO Manager is a leadership role that will work cross-functionally to maximize customer engagement for the SEO channel and all three of SelectQuote’s major lines of business: SelectQuote Senior, SelectQuote Life, and SelectQuote Auto and Home. This role will manage SEO strategy and coordinate with members of the SEO team to develop and support each division’s website ecosystem. The Sr. SEO Manager will provide guidance around SEO goals, strategy, tactics, and measurement.
As a leader, the ideal candidate must be able to communicate and influence internal marketing team members, external partners, and the working team to meet objectives. The candidate must have a proven track record of improving website visibility and performance. The candidate must also have strong organizational, prioritization, decision-making, analytical and problem-solving skills. Experience in lead generation and/or insurance services is preferred.
Essential Functions:
- Evaluate and implement SEO strategies for divisional websites
- Oversee implementation of on-page and off-page SEO optimizations
- Manage and grow the inbound link portfolio of divisional websites
- Build and execute local and mobile optimization campaigns for divisional websites
- Guide and implement technical SEO best practices
- Evaluate channel performance across each division and provide weekly reporting
- Manage SEO and web analytics tools, softwares, and platforms
- Maintain and update SEO workflows, processes, and templates
- Develop and sustain SEO training and onboarding materials
- Collaborate with and lead cross-functional teams on large-scale SEO projects
- Monitor and report on changes to Google’s algorithms and SERPs
- Build vendor relationships and coordinate vendor projects as needed
Training & Experience:
- Proven experience as an Sr. SEO Strategist, SEO Manager, or similar role
- Expertise with SEO research, tools, deliverables, processes, and measurement
- Have a firm grasp on delivering effective content for target audiences
- Nurturing and developing relationships with creatives, project managers, and developers
- Strong interpersonal skills, adaptable, self-motivated, flexible, team player
- Demonstrated ability to communicate project goals and objectives, project status, and deliverables with the SEO Director and other members of the marketing team as needed
- Bachelor of Marketing, Journalism, or a relevant field
- 8 years of experience in a relevant role
Benefits:
It’s an exciting time to join SelectQuote. We became a publicly traded company in 2020 with the first 100% virtual IPO (non-biotech) in American history. We have also been recognized nationally on the 2021 Top Workplaces USA list and by the Kansas City Business Journal as a 2020 Best Places to Work honoree.
Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, work from home stipend, and other paid leaves vary based on work location.