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Marketing Communications Intern - Filene

 

Organization Description

Filene Research Institute exists to help credit unions empower people to achieve financial wellness. We are an independent, consumer finance think-and-do tank dedicated to changing people’s lives through ideas, truth and cooperation. We aim to create change through insightful research, novel ideas, and rigorous experimentation to make real and lasting impact in people’s lives.
 
We live by the famous words of our namesake, credit union and retail pioneer Edward A. Filene: "Progress is the constant replacing of the best there is with something still better." Together, Filene and our thousands of supporters seek progress for credit unions by turning questions into research, research into ideas, and ideas into action. Filene is a 501(c)(3) not-for-profit organization. Our membership of nearly 1,000 credit unions makes our research, innovation, and impact programs possible.
 
Role
Marketing Communications Intern
 
Job Location
Hybrid based out of the Madison, WI office, Irvine, CA office or Fully Remote
 
Start Date
Flexible – Start January 2023 and extend through the start of the fall academic year (August 2023). Part time during academic year and full-time during summer.
 
Position Overview
We are seeking a motivated college student who is passionate about brand, has a way with words and thrives in a fast-paced creative environment. The Marketing Communications Intern will plan, implement, and track results for a variety of marketing communications programs (Salesforce, Pardot, Craft, Cision, social media analytics) across multiple channels.
 
Job Responsibilities
The ideal candidate will have familiarity planning and executing multi-touch campaigns, previous experience using content management and marketing automation systems, is a self-starter and loves working in a collaborative, energetic team environment.
  • Develop promotional and communications plans for a wide variety of projects including lead gen/sales campaigns, public relations, e-newsletters, brand and collateral, event promotions and digital communications.
  • Work individually or with a team to identify and evaluate marketing opportunities based on a set of provided objectives.
  • Writing content for both print and web mediums as well as review and edit marketing publications to ensure accuracy.
  • Collaborate with Marketing and Graphic Designers to create and execute marketing projects. Collaborate across organization departments for information gathering and requirements to aid in successful execution of project work.
  • Provide estimates of costs for projects and recommend the most economical and efficient methods of production.
  • Ensure that the company’s corporate branding is executed as appropriate in all communications.
  • Support/assist team with website updates, podcast transcription, social media content creation, webinar/event execution and email automated journey campaign management.
  • Measure and report on campaign impact and achievement on goals.
  • Analyze campaign results and metrics; produce analytics reports.
 
The statements above are not intended to be all-inclusive and other duties will be assigned as needed.
 
Job Requirements
The ideal candidate is pursuing a bachelor’s or advanced degree with an emphasis in Marketing, Advertising, Communications, or a related field.
Specifically, we are looking for someone who has:
  • Excellent written and oral communication skills, including editing and proofing abilities
  • Ability to actively manage and prioritize a number of tasks simultaneously while expecting constant change
  • High level of organization and keen attention to detail
  • Willingness to take initiative and work independently, but also function as part of a dynamic team
  • Inquisitive nature; problem solving skills
  • Prefer experience (but not required) with customer relationship management systems (ex: Salesfore) and/or marketing automation platforms (ex: Pardot)
  • Prefer experience (but not required) with web page editing using a content management system (ex: Craft)
  • Prefer experience (but not required) with graphic design
  • Familiarity with Microsoft Office products: including Word, Excel, Outlook, and PowerPoint
 
Basic knowledge of financial services and/or project management and prior experience with quantitative and/or qualitative market-facing research are helpful.