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Program Manager, Start Strong - Marketing and Social Media (Child, Adolescent and Family Health)

City of Boston Residency Required

Job Description
The mission of the Boston Public Health Commission (BPHC) is to protect, preserve, and promote the health and well-being of all Boston residents, particularly the most vulnerable. The BPHC envisions a thriving Boston where all residents live healthy, fulfilling lives free of racism, poverty, violence, and other systems of oppression. The BPHC sets an expectation that all staff and leadership commit, individually and as part of the BPHC team, to hold ourselves accountable to establishing a culture of antiracism and advance racial equity and justice through each of our bureaus, programs, and offices.

  • Create marketing and social media campaigns and strategies, including content ideation and implementation schedules, to strengthen Start Strong's digital and local reach;
  • Provide guidance and recommendations on social media implementation best practices;
  • Support the development/editing of our online digital footprint through website re-design (e.g. Wix/Wordpress) and management;
  • Identify opportunities to strengthen our digital reach
  • Design and promote innovative media literacy resources for providers and youth,
  • Prepares reports on user engagement of website and social media platforms and briefing material for Director on regular basis, as well as recommendations for future action;
  • Integrate a positive youth development approach and trauma-informed framework in the design and creation of our materials.
  • Assist in development and implementation of youth education during annual six-week Summer Enrichment Programs.
  • Conduct workshops and presentations on content- related material at conferences and conventions locally and nationally.
  • Conduct assessment activities for program communications/media campaigns.
  • Support data collection and reporting for program grants as necessary.
  • Provide guidance and recommendations on social media implementation best practices and strategies
  • Manage and promote the development of our podcast
  • Create promotional content which can include program trailers, social media shorts, and highlight reels
  • Meets regularly with the Director and Manager regarding all aspects of program operations, including but not limited to matters pertaining to program staff and other confidential matters;
  • May represent management in grievance and arbitration process, including but not limited to hearing and adjusting grievances, and attending grievance and arbitration hearings;
  • Works in a confidential capacity with the Director;
  • Operates independently and uses independent judgment and discretion to make decisions affecting the program and staff as it relates to program operations/services and BPHC policy;
  • Developments, implements, and manages projects and/or initiatives related to the program for the provision of services and/or to ensure effective operations and compliance with established standards and/or contracted goals and objectives;
  • Performs other duties as required.

Minimum Qualifications
  • Master's Degree in Health Communications, Web Development/UX Design, or Graphic Design; OR Bachelor 's plus 3 years of equivalent experience in health communication, web development and graphic design creation and implementation;
  • Knowledge and understanding of web design, social marketing, HTML, CSS, and Adobe products; some knowledge of JavaScript a plus but not necessary;
  • Experience working in communications or marketing, social media management, graphic and web design strategy and implementation;
  • Skilled in incorporating a positive youth development and trauma informed framework lens into all aspects of the work, including creation, implementation, and systemization
  • Exceptional organizational skills are required and demonstrated knowledge of project management;
  • Excellent written and verbal communication skills are essential, as are the abilities to work as a member of a team and independently as needed;
  • Advanced knowledge and experience with MSOffice, MSWord/Excel, and PowerPoint required;
  • Demonstrated ability to work and partner with diverse racial, ethnic, cultural, socio-economic, and LGBQ/T communities;
  • Candidate must have strong interpersonal skills including ability to practice self-reflection, give and receive constructive feedback;
  • Candidate must have excellent organizational skills and attention to detail and have prior experience planning and implementing projects or programs;
  • Demonstrated ability to balance working independently and collaboratively to produce high-quality work and consistently meet deadlines;
  • Knowledge of the impact of structural and institutional racism, and other forms of oppression, as well as strategies to promote racial justice and health equity;
  • Bilingual/multicultural skills preferred.

Additional Information
City of Boston Residency Required. A Criminal Offenders Records Information request must be completed for this position. However, a record is not an automatic bar to employment but is reviewed in relation to the job applied for., This position requires direct client/patient contact and as a result of such direct contact, certain immunizations will be recommended and/or required prior to commencement of employment duties., Any position that requires an advanced degree will be subject to education verification, This is a grant funded position, The Boston Public Health Commission is an EEO Employer and all applicants meeting the minimum requirements are eligible to apply, This position requires the Child Protective Service Background verification, The advertised shift and schedule are subject to change at the departments discretion.

Union Status
Job Grade
Pay Range
$62,600 - $66,600/Annually
Standard Hours
35 hours per week, M-F
Hybrid schedule is subject to BPHC's temporary teleworking policy.