Vice President of Marketing
The Clergy Trust Department is seeking an experienced Vice President of Marketing to oversee and direct their marketing efforts. The Vice President of Marketing position will report to the Executive Director of the Clergy Trust and be a member of the Leadership Team. The VP of Marketing will work together with the VP of Finance and Administration and with the Director of Regina Cleri to drive successful marketing and branding outcomes. This role will work to build brand visibility and awareness of the CT and its core programs. Importantly, the VP of Marketing will work in very close collaboration with the Boston Catholic Development Services team (BCDS) in executing the marketing strategy and leading all marketing initiatives in support of the Clergy Trust. The successful individual will complement the major gift officers while building a more contemporary donor base. In working closely with the Executive Director, this role will manage all marketing initiatives and will design٫ implement and measure the success of all marketing campaigns including broadening the Friends of Regina Cleri effort. The ideal candidate should bring experience with demonstrated project management skills as well as digital marketing experience and an ability to attribute success metrics to marketing campaigns. Ideal candidate is highly professional٫ driven٫ and will lead successful fundraising efforts.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Manage the Clergy Trust marketing initiatives including print, electronic, and social media
- Increase brand awareness through the implementation of a cohesive marketing plan
- Work closely with BCDS on collection campaigns, successful annual fundraising dinner and other annual donor events
- Ability to research, develop and introduce new donor relationships to the Clergy Trust/ED
- Monitor, analyze and improve upon current marketing efforts
- Build and enhance key relationships with internal and external stakeholders
- Oversee marketing spend and work with Finance and Administration to measure results
- Identify and recommend a wealth screening solution appropriate to identify potential donors
- Analyze target markets and identify opportunities for improvement
- Work with pastors to identify new donors across all five regions of Archdiocese
- Oversee donor management/outreach strategies via thank you and stewardship mailings
- Provide Leadership Team and Board of Trustees with appropriate marketing metrics
- Utilize creative PR strategies to build relationships with donors’ stakeholders and media
- As part of the Leadership Team, work closely with Executive Director in strategic planning of development initiatives
- Success will be measured by increase in annual operative revenue of $450K or greater
QUALIFICATIONS:
- Bachelor’s degree required. BS/MA in Marketing or Communications desirable along with experience in Marketing, Communication or similar relevant field
- Proven work in a senior role such as Marketing Director٫ VP of Marketing٫ or similar
- Experience in the design and implementation of successful marketing plans and initiatives
- Experience working in an advancement or development function
- Experience working in the nonprofit sector
- Excellent leadership, presentation and communication skills
- High level of proficiency with social media platforms and donor management systems
- Demonstrated analytical and project management skills
- In depth knowledge of market research
- Great decision-making skills and the ability to make difficult decisions
- Sense of ownership and pride in your performance and its impact on organization’s success
- Able to manage multiple projects simultaneously with superior attention to detail
- Microsoft Office applications including Excel, Word and PowerPoint.
- Knowledge and proficiency in Google AdWords٫ SEO٫ and web analytics
- Strong interpersonal and communication skills
- A strong interest in supporting the priests of the Archdiocese of Boston
- Understanding of Catholic Teachings / annual liturgical seasons
- Willingness to support the mission of the Catholic Church
- Oversee donor management/outreach strategies via thank you and stewardship mailings
- Provide Leadership Team and Board of Trustees with appropriate marketing metrics
- Utilize creative PR strategies to build relationships with donors’ stakeholders and media
- As part of the Leadership Team, work closely with Executive Director in strategic planning of development initiatives
- Success will be measured by increase in annual operative revenue of $450K or greater
PHYSICAL PERFORMANCE ELEMENTS:
- Ability to use a computer keyboard for up to 8 hours/day.
- Ability to sit for up to 8 hours/day.
- Ability to lift up to twenty pounds.
The duties and requirements described above are representative of those encountered during performance of the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.