You are viewing a preview of this job. Log in or register to view more details about this job.

Summer Marketing Intern

GMAC Tours, a Graduate Management Admission Council (GMAC) company, sees a world where talent matched with aspiration can benefit from the best business school education possible. We are seeking a Marketing Intern to support the execution of GMAC Tours' market facing activities with graduate management education schools, prospective students, industry alliances and other stakeholders worldwide.

Key Responsibilities:
  • Support marketing campaign planning and execution for events across nine global regions
  • Assist in the creative design of digital assets, following branding guidelines and ad specs
  • Participate in brainstorming sessions for new marketing tactics and yield strategies
  • Analyze and report performance of marketing initiatives and make strategic recommendations to improve results
  • Lead research and analysis to identify opportunity areas
  • Help develop and refine messaging and positioning for email marketing campaigns, website, paid media and other channels
  • Monitor all social media platforms for trends, ideas, and content feedback
  • Other responsibilities and duties, as assigned

Minimum Requirements:
  • A rising college senior majoring in marketing, communications, or has a liberal arts background
  • Has had prior internship experience, preferably in Marketing or Events
  • Familiar with different areas of marketing including digital, social media, and communications and has had experience working in one of these areas
  • Excellent verbal and written communication skills; Strong attention to detail, with a keen focus on quality
  • Organized, proactive, and someone who can work independently and collaboratively
  • Comfortable with multitasking in a deadline-driven environment
  • Proficient with InDesign, Photoshop, Canva, Illustrator
  • Familiarity with major social media platforms

Desired Skills/Experience
  • Familiarity with HubSpot, Google Analytics, Trello, JotForm
  • Familiarity with the higher education industry or events industry