Summer Marketing Intern
GMAC Tours, a Graduate Management Admission Council (GMAC) company, sees a world where talent matched with aspiration can benefit from the best business school education possible. We are seeking a Marketing Intern to support the execution of GMAC Tours' market facing activities with graduate management education schools, prospective students, industry alliances and other stakeholders worldwide.
Key Responsibilities:
- Support marketing campaign planning and execution for events across nine global regions
- Assist in the creative design of digital assets, following branding guidelines and ad specs
- Participate in brainstorming sessions for new marketing tactics and yield strategies
- Analyze and report performance of marketing initiatives and make strategic recommendations to improve results
- Lead research and analysis to identify opportunity areas
- Help develop and refine messaging and positioning for email marketing campaigns, website, paid media and other channels
- Monitor all social media platforms for trends, ideas, and content feedback
- Other responsibilities and duties, as assigned
Minimum Requirements:
- A rising college senior majoring in marketing, communications, or has a liberal arts background
- Has had prior internship experience, preferably in Marketing or Events
- Familiar with different areas of marketing including digital, social media, and communications and has had experience working in one of these areas
- Excellent verbal and written communication skills; Strong attention to detail, with a keen focus on quality
- Organized, proactive, and someone who can work independently and collaboratively
- Comfortable with multitasking in a deadline-driven environment
- Proficient with InDesign, Photoshop, Canva, Illustrator
- Familiarity with major social media platforms
Desired Skills/Experience
- Familiarity with HubSpot, Google Analytics, Trello, JotForm
- Familiarity with the higher education industry or events industry