Growth & Email Marketing Analyst
THE ROLE
We are looking for an entry level Growth and Email Marketing Analyst to join our vibrant team and drive user growth. This is a unique opportunity to be part of a company that is disrupting an industry and is making a lasting positive social impact in people’s lives. The candidate will report directly to our Growth & Strategy Director, and will work closely with the VP of Marketing and broader team.
This role is ideal for a hands-on team builder with a strong digital marketing or analytical background and interest in performance and lifecycle marketing. Creative problem-solvers that can think strategically and analytically about sustainable growth - yet want to get tactical and “build” - will particularly enjoy this role. Obsessing about user psychology and experience with a data-first mindset is a must. Experience in earlier-stage consumer or healthcare technology companies and/or agencies is a huge plus.
This role is Hybrid NYC.
RESPONSIBILITIES
- Optimization of paid ad campaigns (SEM, Facebook, Display, etc.)
- Optimization of lead generation
- Managing affiliate marketing relationships
- Performance marketing tracking
- Email and SMS marketing support and tracking
- SEO support
- Ad hoc marketing analytics projects
- Direct collaboration with our Sales, Marketing, Operations and Customer Experience teams
WHAT WE ARE LOOKING FOR (experience, qualities and requirements)
- 1-2 years of experience in paid marketing roles
- Highly metrics-driven, having analyzed and ideally optimized funnels and synthesized analytics
- Startup or agency experience, preferably within the health/consumer technology space
- Equal interest in both the “numbers” and “creative” sides of marketing, with an overarching passion for the consumer
- Needs to be comfortable in a fast-paced environment where resources are constrained and therefore creativity, tenacity and methodical, hands-on problem solving are a must
- Bachelor's degree in Business, Marketing, Analytics, Health, Market Research, or related field preferred
Salary Range: $60-80K
(The compensation range for this role added below is for New York City based candidates only in accordance with NYC Local Law 32. Actual starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in locations other than New York City.)
Benefits: Medical, Dental, Vision Insurance (Aetna), 401K, Flexible PTO policy, Commuter Benefits, Additional Wellness Perks, Parental Leave Policy
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.