Media Planner
About C-K:
Cramer-Krasselt is one of the largest independent agencies with over $500 million in billing and 74% of our revenue from digital and social. More than integrated, we are totally interconnected to optimize and synergize every marketing communication effort for maximum impact.
With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perceptions and behaviors that significantly move the purchase needle. It’s how we helped Porsche achieve 11 years of consecutive record-breaking sales, how Corona continues to be one of the top imports, how Pacifico grew 19% to become the ninth largest selling beer in just two years and how Tropicana broke all PepsiCo brand testing records, just to name a few.
We have done it by a very different organizational structure, interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, e-commerce, SEM, PR, UX, influencer and more.
Major brands include Alzheimer’s Association, Cedar Fair (Knott’s Berry Farm, Cedar Point and 13 additional properties), Cintas, Corona, Pacifico, Porsche, Spirit Airlines, Cat’s Pride, Naked and Tropicana.
www.c-k.com
Media Planner
C-K is currently looking for a Media Planner to be a part of our fun Chicago team. This is an exciting opportunity to be involved in various aspects of media as it relates to buying and planning for both traditional and digital.
About the role:
- Work with an integrated team to create media plans
- Budget tracking, draft billing, discrepancy resolution, final reconciliations
- Develop RFPs by providing necessary details and allowing vendors to put forth options that meet our criteria and connect with the consumer
- Work closely with analytics/supervisor on digital reporting, optimizations and insights for continuous plan improvements
- Pull appropriate competitive intelligence reports and help to create an insightful presentation of the data
- Use media tools such as MediaOcean, ComScore, MRI or Simmons
About you:
- Bachelor’s degree in advertising, marketing, business or related field
- 1-2 years of relevant experience
- Successful working collaboratively with a variety of people in different capacities
- Proactive approach to work; you take initiative in problem-solving, and you go “beyond the task”
- Proficient in Microsoft Excel, PowerPoint and Word
- Excellent communication skills (written and verbal)
- Fast paced and fun, with a good sense of humor!
C-K employees must be fully vaccinated against COVID-19, or eligible under applicable law for a disability or religious accommodation. Successful applicants will need to meet this criteria as a condition of employment by the date of hire. We have returned to the office 3 days a week and are excited about the opportunity for in-person collaboration, and the value these relationships bring to managing, mentoring, teamwork, and culture. We are also committed to providing an environment that allows for work/life balance and C-Kers work from home on Mondays and Fridays.