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Head of Marketing & Communications (Sarasota, FL) - 54479


The John & Mable Ringling Museum of Art is located in Sarasota, Florida, and is a department of Florida State University. Want to learn more about The Ringling?

Equal Employment Opportunity

The Ringling is an Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Action employer with a strong commitment to diversity and inclusion. As such, we are always seeking individuals dedicated to innovation and excellence. A successful candidate will work effectively, respectfully, and collaboratively in a diverse, multicultural, and inclusive setting. We especially encourage applications by individuals from underrepresented groups, with a demonstrated commitment to a culturally and intellectually diverse workplace.

Should you require accommodations for the application or interview processes, please email or call 941-538-2773.

Learn more about our commitment to Diversity and Inclusion:


The Head of Marketing & Communications responsibilities include:
  • Oversees the marketing and communication strategy for The Ringling including promotion, branding, advertising, media relations, public relations, and external communications. Develops programmatic marketing plans for each major exhibition, performance or program series and special offering that produce a well-researched, data-driven effort to attract and engage new audiences and participants. Interfaces with department stakeholders to ensure the effective marketing of their programs and events.
  • Supervises the design and production of all print and digital collateral, including: Members Magazine; educational materials; exhibition, event, and performance collateral; and advertising, both on-site and external. Compiles, edits, and creates marketing copy and assets in a timely manner, meeting all production schedules and deadlines. Ensures all marketing materials adhere to The Ringling's brand, style guide, and key messaging.
  • Develops a comprehensive annual marketing plan and communications strategy that leverages traditional, social, and digital media to promote all museum activities (collections, exhibitions, performances, program, etc.), creates general brand awareness, and supports organizational goals and objectives. Directs implementation and execution of the annual plan and communications strategy. Advances The Ringling in a growing digital environment, staying current with emerging technologies and new media. Produces metric-based reports. Uses reports and other museum-generated data sources to evaluate the effectiveness of marketing and communications strategies on an ongoing basis. Makes data-driven decisions to support marketing efforts.
  • Develops and oversees The Ringling's marketing budget and manages allocation of funds. Works with Marketing staff and Grants Administrator to ensure effective spending for advertising, marketing, and PR for contract and grant related budgets.
  • Supervises and provides direction for six full-time staff members including hiring, training and performance evaluation. May provide supervision for part-time staff or interns within the department. Manages department on all marketing deliverables and promotional initiatives, including brand collateral, signage, and assets; newsletters; member magazines; social media; community outreach; and the timely update and management of the website with content and program updates.
  • Works collaboratively with Executive and Senior members to ensure effective attainment of strategic goals, objectives, and key messaging. In concert with the Executive Staff and FSU Public Relations serves as member of the crisis management team. Serves as a member of the Museum's Senior Management Team.
  • Fosters professional relationships with national PR firms, media representatives, and vendors /contractors. Develops relationships in the community to elevate The Ringling brand locally, nationally, and internationally. This includes active participation in media sponsorship relations and representing The Ringling at community events.
Please note that this position reports to the Executive Director with a dotted line to the Chief Officer for Advancement & External Affairs.


  • Bachelor's Degree in Marketing, Communications, or a related field + six years of related experience; or a high school diploma or equivalent and ten years relevant experience.
  • Note: higher education can substitute for experience at the equivalent rate.
  • Highly organized with an attention to detail and ability to multi-task
  • Excellent verbal and written communications skills
  • Knowledge of:
  • Current media technology & trends and public relations practices
  • Concepts, principles, and practices of accounting, budgeting, and cost control procedures
  • Ability to:
  • Establish and maintain effective working relationships
  • Make decisions independently in a fast-pace environment
  • Valid Driver’s License or the ability to obtain prior to hire.


  • Master's degree in Communications or related field 
  • Previous supervisory experience
  • Project management skills
  • Ability to identify best use of various media types (non-print)
  • Advanced computer skills to include Microsoft 365 Suite and the ability to learn new technology
  • Database knowledge
  • Tessitura 
  • TMS
  • Google Analytics

Contact Info

For more information, or for technical assistance, please contact Ringling Human Resources at 941-358-2773 or

Anticipated Salary Range

The anticipated rate of pay will range from the mid 60's to upper 80's annually based on the education, skills, and experience of the selected candidate. Please note that majority of applicants will be offered at midpoint of range.
Find out more about our comprehensive benefits package under the "FSU Total Rewards" section.
Museum employees also receive:

Pay Plan

This is an A&P (Administrative and Professional) position.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.


Monday - Friday from 8:00 AM to 5:00 PM with a one hour meal period. Please note that evenings, weekends, special events, or holidays may be required based on the needs of The Ringling.

Criminal Background Check

This position requires successful completion of a criminal history background check, to include fingerprinting. The background check will be conducted as authorized and in accordance with University Policy 4-OP-C-7-B11.