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Communications Manager - Sheriff's Office

As part of our total benefit package, Macomb County proudly offers medical, dental, and vision coverage with no monthly premiums and effective the first day of employment. To learn more about Macomb County benefit offerings click here. 

DEPARTMENT: Sheriff's Office

SALARY: $70,928.15 - $91,739.63

EMPLOYMENT RELATIONSHIP: At-will

CURRENT HOURS AND STARTING TIME: Full-time (37.5 hours per week) position. The starting time for this position is currently 8:00 a.m. Flexibility to work outside of regular hours is necessary as evening and weekend hours may be required to meet business needs.

JOB SUMMARY:

Under the direction of the Sheriff or designee, provides media consulting, coaching and assistance. Manages media requests and provides ongoing media relations for the Sheriff’s Office. Monitors media reports and develops media strategy and creates and maintains a strategic communications plan according to term goals. Coordinates the utilization of various communication channels such as social media, websites, and various web tools in addition to newsletters and press releases for disseminating information and key messages. Attends press conferences/events and facilitates sound system and video production tasks, including post-production and posting. Serves as the single point of contact for media relations. Responsible for overseeing department website development and coordinating and developing department content. Assists with government affairs, review of legislation, and performs public outreach under direction of the Sheriff, or designee. 

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Develops and implements public relations efforts to gain increased exposure for the Sheriff’s Office; publicizes events, programs and points of view.
 
Develops and maintains positive working relationships with media contacts covering county government and law enforcement.
 
Takes media requests and forwards as appropriate to the Sheriff or subject matter expert(s).
 
Develops key messaging and strategy to efficiently and effectively communicate to the public through media.
 
Coordinates media interviews, press conferences and news events on behalf of the Sheriff’s Office.
 
Drafts media releases and advisories, articles, editorials, talking points, presentations and written content for media outlets.
 
Monitors media reports and communications and assists in crafting media messages.

Identifies, collects and analyzes relevant information and data to evaluate effectiveness of communication efforts toward reaching the Sheriff’s Office goals.
 
Researches and prepares technical reports; may research policy or legislative issues and works with the department to raise awareness.
 
Attends off-site meetings and events; coordinates community outreach efforts and may act as event photographer or coordinate the outside hire of such service.
 
Operates video production, post production and/or video indexing systems for the Sheriff’s Office.
 
Operates sound system and presentation technology during public meetings/hearings.
 
Writes speeches and prepares related visual aid information for the Sheriff and senior staff members. 
 
Assists in developing public education efforts for the Sheriff’s Office. 
 
Represents the Sheriff’s Office in interaction with federal, state and local partners.
 
Oversees the Sheriff’s Office website, including the development and coordination of content.
 
Manages job-related projects and collaborates with communications and marketing teams to promote initiatives of the Sheriff’s Office.
 
Assists with government affairs, review of legislation, and performs public outreach under direction of the Sheriff, or designee.
 
Operates a motor vehicle for travel to perform job-related duties.
 
May include evening or weekend work.
 
Performs related duties as assigned.

QUALIFICATIONS

Required Education and Experience
  • Bachelor’s Degree in Public Relations, Marketing, Journalism, Communications, New Media or a related field from an accredited college or university
  • Minimum of five (5) years of experience in public or private sector relations, public communications, direct media, journalism, government relations or a closely related field 
Preferred Education and Experience
  • Master’s Degree in Public Relations, Marketing, Journalism, Communications, New Media or a related field from an accredited college or university
Required Licenses or Certifications
  • Possession of a valid Michigan driver’s license and an operable insured automobile for  authorized travel
Preferred Licenses or Certifications
  • Completion of a recognized Public Information Officer training course (eg. FEMA’s G-290 Basic Public Information Officer course) or an equivalent certification
  • Certifications in crisis communication, media relations, and/or social media management