Senior Director, Admissions, Recruitment, & Orientation
This is a college-wide position and has the opportunity to be located at any of our three campuses (Fort Collins, Longmont, or Westminster, Colorado).
Who We Are
With three campuses along Colorado’s Front Range, Front Range Community College is the state’s largest community college. We enroll close to 28,000 students annually from our diverse service area, which offers a variety of cultural and recreational activities.
Each year approximately 5,000 FRCC students transfer to four-year universities. FRCC offers more than 36 career training programs that prepare students for immediate employment and rewarding careers. Last year, more than 5,000 high school students took concurrent enrollment classes with us, earning college credit without having to pay college tuition. And we were recently ranked as one of the “Top Online Colleges” in the country by Newsweek.
One of FRCC’s main goals is to offer educational excellence for everyone. The college’s strong commitment to student success means we start by creating an inclusive and equitable environment—one where both students and employees feel they belong and are supported. FRCC’s focus on diversity, equity and inclusion is woven into the fabric of our college conversations and decision-making processes. We are actively seeking to hire a workforce that reflects the diversity of our student body.
The college is also an emerging Hispanic Serving Institution. For us, becoming an HSI is an intentional commitment to being a college where our Latinx (and other historically marginalized) students thrive.
FRCC employees and leaders work hard to create a culture of collaboration, innovation and pride. We’re looking to hire people who share these values—along with our commitment to student success, equity and excellence.
Who You Are
As the Senior Director of Admissions, Recruitment & Orientation, you will report to and work in conjunction with the Associate Vice President of Enrollment Management. In this role, you provide strategic direction and leadership for FRCC’s outreach, recruitment, admissions, onboarding, orientation, campus visits, and college information center efforts. You implement Front Range Community College’s (FRCC) student-focused culture by leading admissions and recruitment with a commitment to deliver consistent and high-quality enrollment processes, onboarding, and orientation services to students. You create responsive recruiting that meets new student enrollment targets. You make data-informed decisions about the implementation and effectiveness of outreach, recruiting, onboarding, and orientation programs and practices. You build and maintain internal relationships with faculty and staff, so the enrollment and onboarding needs of students are met. In this role, you will lead staff on multiple campuses who utilize a combination of in-person, hybrid, and remote support options. You are student-centered and ensure that enrollment and onboarding practices are equity minded.
Ideally, you have a passion for continuous improvement of programs, services and operations that enhance the student experience. As the Senior Director, you are knowledgeable of and stay-up-to date on best practices and regulatory compliance related to recruiting, admissions, new student onboarding, and orientation. You provide professional development for staff, so FRCC is at the forefront of enrollment, onboarding, and orientation best practices.
Please note: This is an on-campus position with an opportunity for hybrid remote work. You need to be a Colorado resident on your first day of employment.
SALARY: $75,000 to $80,000 annually
SELECTION PROCESS: Position will remain open until filled with a priority deadline of June 11, 2023. This posting may be used to fill multiple or similar positions.
Preliminary screening will be made on the basis of completed application package submitted by candidate. In your application please include a resume and cover letter that specifically addresses how your background and experience align with requirements, qualification and responsibilities of the Senior Director of Admissions, Recruitment, & Orientation.
Strategic Recruiting, Onboarding and Orientation Planning & Direction
- Responsible for achieving the college-wide enrollment targets, with a focus on new student enrollment of high school, adult, and post-traditional student populations. This includes targets related to conversion of students in concurrent enrollment programs, application to enrollment yield, re-engagement/re-admit goals, and related retention and student success goals. Enrollment targets may also include intentional enrollment of historically excluded student populations related to the College’s equity and inclusion goals and as an Emerging Hispanic Serving Institution (HSI).
- Leads, in conjunction with the Associate Vice President of Enrollment Management, the implementation and ongoing evaluation of a comprehensive strategic recruitment plan that is data-driven and designed to locate, attract, and retain students to Front Range Community College including territory management to meet our enrollment targets.
- Develops and manages resources (data, technology, financial) to optimize day-to-day operations and recruiting. Assures decisions and initiatives are data-informed and a reflection of the most current best practices.
- Supervises a Director and team who are responsible for the planning, coordinating and execution of all campus visits to include open houses, daily visits, group visits and special programs/events.
- Collaborates with Enrollment Management and Student Success leadership to develop strategies to grow enrollment.
- Oversees strategic enrollment and recruitment projects in the department including outreach efforts, communication development, ownership of key initiatives in the CRM system, and recruiting policies and procedures.
- Promotes an inclusive campus environment where all students are welcomed and given information to assist with the successful transition to college and through the enrollment process.
- Provides strategic oversight of recruitment, onboarding, and orientation activities, develops guidelines and procedures as needed for the functional operations of Admissions and Recruitment.
- Provides leadership and support to maintain high levels of customer service as the first point of contact for the public, prospective and current students, guests, and staff/faculty.
- Responsible for providing training and development in the form of new employee training and ongoing professional development for the directors who report to this position and provide support in training and development for the indirect reports within this unit.
- Recommends new strategies, programs and technologies that will advance the recruitment and orientation goals of the department and the college. Assists in the development and implementation of a vision for high school, adult learning, and re-engagement efforts.
- Oversees management of the recruitment database and associated processes, such as tracking marketing and event data and managing content websites that serve the prospective student population.
- Participates in various community events, showcasing FRCC programs. Develops and nurtures relationships with strategic agencies in the region.
- Leads the Admissions, Recruitment and Orientation department including all outreach efforts and the Welcome and College Information Centers with direct and indirect supervision over the Recruitment, Admissions and Orientation team. Oversees department talent management and talent acquisition efforts.
- Provides leadership in a collaborative one-college culture for student success. Serves on college, divisional and departmental committees and works collaboratively with Associate Vice Presidents, Deans, Directors and Admissions and Recruitment staff to engage stakeholders in decision-making and foster teamwork, team building and a culture of trust.
- Works closely with Human Resources and Organizational Development to identify and expand appropriate training and professional development opportunities for staff and to create an effective onboarding process for all direct reports that supports engagement and retention.
- Provides direct assistance to the development of recruiting communications and serves as liaison to the Offices of Student Communications and Marketing.
- Directly affects institutional excellence by providing leadership for an institutional and collective commitment to and engagement in building a diverse, equitable and inclusive community. Lead and promote college equity and inclusion initiatives and programs within areas of responsibility
- Works with faculty and staff regarding admission policy/standards, troubleshooting, general communication and reporting to ensure a smooth process for all applicants.
- Provides mentorship, support and guidance to all direct reports and their teams to foster data-driven, care-centered and equity-minded decision making.
- Maintain current knowledge of admissions and recruitment trends and legislation by participating in state-wide and national professional events and organizations.
- Partners with the Associate Vice President of Enrollment Management and Institutional Research to compile, analyze and present statistical data as directed by student needs and requested by leadership.
- Evaluates the effectiveness of events; assesses for process and/or student satisfaction and implements improvements; works with related departments and staff to improve events to meet strategic enrollment goals.
- Engages in ongoing assessment and evaluation of enrollment polices, processes and services and makes appropriate changes to respond to issues of student engagement, efficiency, equity, and inclusion.
- Uses inquiry, application, and enrollment data to assess effectiveness of Admissions and Recruitment services and practices.
- Oversees the administration of various reports for federal, state, college, and divisional use.
Collaboration and Partnership:
- Builds relationships with community partners, faculty and staff to promote the benefits of attending a community college. Establishes strong relationships with community diversity organizations, high schools, civic organizations and governmental entities as it relates to the recruitment of both traditional and non-traditional students.
- Collaborate with the Executive Director of Marketing and the Director of Student Communications and Digital Strategy in the development of admissions marketing materials, marketing strategies and advertising for specific target markets.
- Builds and fosters collaborative relationships with recruitment-adjacent units across the College, such as Academic Affairs, Student Communications, Marketing, Concurrent Enrollment, and other offices within the college to stay informed of new initiatives, programs, and services.
- Coordinates with colleagues within the Enrollment Management and Student Success (EMSS) Division to ensure cross-departmental collaboration.
- Partners with the Office of Equity & Inclusion to ensure equitable collaboration for programs to support students from underrepresented populations.
- Serves as partner with the Associate Vice President of Enrollment Management to develop and manage the department’s budget while assessing the fiscal needs of the division; makes budget requests in accordance with the division’s priorities; exercises effective stewardship over college resources.
- Serve on the Colorado Community College System Directors functional group to influence policies and procedures being developed and implemented across the system.
- Diversity, Equity, and Inclusion: Demonstrates behaviors that convey the importance of diverse lived experiences and using an equity lens to guide decisions. Embraces diversity, promotes equity, and creates an environment of inclusion.
- Commitment to Values: Demonstrates leadership and collaborative behaviors and actions that support FRCC values. Promotes an environment where equity creates opportunities for all students to achieve their educational goals.
- Student Success Focus: Makes decisions that support a student-first culture.
- Strategic Planning: Develops a vision for the future and creates a culture in which long-range goals can be achieved. Ensures that contributions to the strategic plan are rooted in equity-mindedness and student success.
- Operational Planning: Ability to turn the strategic plan into an operational roadmap that guides the division. Support teams in tying their goals to the college’s strategic plan and charge them to do the same with the employees they supervise.
- Change Catalyst: Ability to encourage others to seek opportunities for different and innovative approaches when addressing problems and opportunities. Ability to be nimble and willing to pivot if new data becomes available that can influence outcomes; understands that change is constant and requires flexibility.
- Communication: Communicates effectively with individuals with different backgrounds; ability to communicate in a way that is consistent, competent and confident while choosing words carefully and articulates expectations clearly.
- Motivation: Ability to inspire oneself and others to reach goals and/or perform to the best of their ability.
- Dynamic Mindset: Focus on building resilience in employees, promote innovation and creativity, and foster a commitment to professional growth.
- Collaboration: Willingness to work with colleagues across departments, specifically when job processes are integrated to strategically focus on ways to improve efficiency and effectiveness for students.
- Data Analysis: Uses data as a key component to assess performance towards goals supporting student success; uses data to determine current trends and issues and predict future impacts to the students and/or college. Plans for the future.
- Relationship Building: Outstanding interpersonal skills with the ability to establish positive and respectful working relationships with students, staff, and faculty.
- Coaching and Mentoring: Coaches and/or mentors direct reports and emerging leaders within the college. Willingness to share personal experience to guide their growth; seeks coaching to continue own personal growth.
- Evaluation for Improvement: Reviews evaluations of programs and services and seeks ways to improve performance where data reveals that achievement is not on track. Implements changes and reassesses; willingness to phase out programs and services that are not relevant to current and future needs.
Required Education/Training & Work Experience:
- Bachelor's degree
- Demonstrated experience working in Admissions and Recruitment and a strong knowledge of student enrollment trends and issues,
- Proven ability to supervise, train, and develop staff, including the demonstrated ability to recruit, retain, mentor, and support a diverse staff
- Experience working with diverse, non-traditional, and traditionally underserved students.
- Knowledge of Strategic Enrollment Management.
- Understanding of student development, high impact practices, and student success work in a higher education setting.
- Demonstrated commitment to diversity, equity, inclusion, and culture, including direct experience working with students to provide inclusive and welcoming activities and experiences.
Welcoming. Respectful. Inclusive. Together, we are FRCC.