Media Buyer
DR Power has been manufacturing and selling professional grade outdoor power equipment since 1985, and we're dedicated to providing our customers with the best tools for their outdoor needs. As a subsidiary of Generac Power Systems, Inc., we're constantly growing and innovating, and we're committed to providing top-notch service after the sale. Join our team and use your expertise to help us reach more customers and continue our tradition of excellence!
The Media Buyer is responsible for driving the expansion of media programs through critical analysis of available data and negotiations with media vendors. Media Buyer designs and executes strategic campaigns and buying plans, staying in budget and optimizing performance, campaign health, and profitability. The Media Buyer actively maintains a stable of assigned accounts, expanding the advertising program through networking, research, negotiation, and testing.
Essential Duties and Responsibilities:
- Negotiates rates to ensure maximum profitability. Prepares any correspondence needed for negotiation and maintaining relationships with outside representatives and/or agencies
- Monitors profitability and performance of current ad schedule. Reviews ad performance on each media account prior to scheduled start date of future ads to determine how buys should be made (rates, placements, creative, etc.)
- Coordinates advertising schedules and creates advertising contracts on assigned accounts utilizing our proprietary ad database
- Coordinates with Production regarding creative needs for advertising including review of advertising pieces before public viewing
- Informs manager of any issues on accounts or media that will affect the overall bottom line, either immediately or in the future
- Maintains marketing database and advertising performance metrics
- Testing into and expanding into new media which results in profitable ROI
- Initiates strategies for improvement of production and other systems in the department and helping to implement them
- Coordinates the trafficking of all ad buying contracts, insertion orders, vendor relations, and reviews and approves all invoices
- Other duties as assigned