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Vice President, Marketing and Communications Strategy

Miami Dade College is now accepting applications for the Vice President, Marketing and Communications Strategy position.  The Vice President executes a strategic, comprehensive, multi-channel communications plan that advances the College’s overall mission and vision and supports the development and implementation of strategic enrollment management initiatives. 

Duties and Responsibilities:

Leads the strategy and execution of the college’s comprehensive, multi-channel communications plans to advance student experience-driven marketing and communications that build support among campus and external communities.

Establishes the vision for delivering on the College brand experience, and advances college-wide support and adoption of a unified, consistent, impactful brand message strategy for all MDC audiences and channels.

Leads a synergistic, best practices-focused team that builds integrated, strategic communications to maximize visibility, credibility, reputation, and engagement for the College, its programs, services, and initiatives. 

Acts as chief counsel to the President, College and Campus leaders on all internal and external strategic communications, branding, and marketing.

Serves as the chief spokesperson for the College and is part of the College’s Crisis Communication team.

Leads strategic internal communications to advance the College and President’s strategic priorities and initiatives.

Partners with the Vice Provost of Student Affairs & Chief Enrollment Officer and the Vice Provost of Academic Affairs to ensure enrollment goals are met.

Collaborates with Campus Presidents and Deans to assess unique market opportunities, determine strategic priorities and implement measurable campaigns.

Develops, directs and evaluates marketing and promotional strategies across the college and the College’s efforts in earned, owned, paid and shared media through data-driven decision-making.

Ensures marketing and communications efforts build and sustain positive relationships with internal and external constituencies, including media, government, alumni, education and business partners, the local community and the general public.

Oversees a robust multi-media marketing strategy that deepens MDC’s engagement with priority audiences, exhibiting an understanding of audience, readership and viewership; content consumption; social media influence, social listening engagement; and accompanying analytics.

Monitors market trends, news and media; reviews and oversees issues management, for the planning and implementation of a comprehensive communications plan that will enhance the College’s brand position within its market and beyond.

Establishes and maintains collaborative partnerships to attract new and continued enrollment, foster student success, build community and financial support, and maximize returns on institutional (ROI) investments.

Monitors ROI and other metrics and analytics and reports results to key stakeholders.

Provides direction for special events that promote the College.

Guides college stakeholders in building strategic and comprehensive marketing and communications plans for their areas to effectively represent the College, which also support the larger College-wide marketing and communications plans.

Minimum Requirements:

Master’s degree in Marketing, Communications, Public Relations, or closely related field with a minimum of eight (8) years of demonstrated experience; or Bachelor’s degree and twelve (12) years’ experience of progressively responsible marketing experience.

To learn more about this and other employment opportunities with Miami Dade College, please visit us at