Digital Analyst - Ecommerce Advertising
As an integral part of our ecommerce team, you will manage Amazon Advertising, Google Ads, and other third-party product advertising campaigns. You will need strong analytic skills including advertising analysis across various platforms and frequent ad-hoc analysis of product and advertising-related data. You should have a tech mindset and be very comfortable using online systems, services, and applications. Two or more years of digital advertising and analysis experience is required and solid knowledge of MS Excel, lookups and pivot tables is mandatory.
Responsibilities
- Work with the digital marketing team to conceptualize creative strategies for advertising and marketing campaigns using Google Ads, Amazon Ads and other services.
- Strategize and implement advertising campaigns for Google Search and SEO optimization.
- Day-to-day management of ad campaigns at a detailed level
- Conduct keyword research to create lists of keywords that will speak to the appropriate audiences.
- Develop and manage Amazon product advertising through the Amazon ads manager.
- Conduct marketing research to stay current with recent trends and ideas to target new audiences effectively.
- Develop and manage digital advertising to help achieve sales goals.
- Collaborate with the digital marketing team on the strategy and creation of assets for advertising.
Skills and Qualifications
- Ability to work well independently and in a team setting.
- You must love working in a digital environment.
- Proficiency in Microsoft Office or Google Suite.
- Good attention to detail and an analytic mind.
- Organization skills and ability to set and meet deadlines.