Peacock Marketing Internships - Academic Year

Peacock Marketing Internships - Academic Year

30 Rockefeller Plaza, New York, NY 10112, USA

Company Description

If you think all the fun only happens in summer, think again! NBCUniversal has expanded our Academic Year Internship Program. As an Academic Year intern, you’ll get immersed in exciting work, experience our unique NBCU culture, and feel the real support and guidance for 2 whole semesters. 

The NBCUniversal Internship Program allows students to unlock their potential by contributing to big projects in meaningful ways that matter. To thrive as an NBCU intern, you are ready to bring your passion for media, entertainment, and technology along with your desire to learn each day. 

In addition to our internships being paid, we will also offer the following for our Academic Year interns: 

Paid time off for mental health, school exams, and personal holidays. 

Robust networking, learning and development opportunities. 

Complimentary Peacock subscription during your internship. 

Free admission to Universal Parks to use during your internship. 

Access to mental health resources including counseling sessions. 

Academic Year Recruitment Timeline:

April 8 – April 26: Applications Open (may close early due to applicant volume)  

Mid April – Late May: First round video interviews   

Early – Mid June: Second round interviews  

Late June – Early July: Selected candidates receive offers  

Job Description

Academic Year Internship Program: 

Applications Close: April 26th at 11:59pm ET. Pro Tip: Submit your application as soon as possible – applications could close earlier due to applicant volume!  

Program Dates: September 16, 2024 – April 18, 2025 

Time Commitment: 16-24 hours per week. Exact schedule to be determined based on business need.  We will do our best to accommodate course schedules. 

Format: Opportunities listed will require an intern to work from New York, NY. 

To Apply: 

Submit a one-page resume that outlines your work experience, accomplishments, and your graduation month and year. 

Submit a cover letter that highlights your passion for NBCUniversal, the locations (listed below) you are open to for internships, and your top areas of interest (opportunities listed below). 

Upload a transcript (unofficial transcripts are fine) that confirms your status as an actively enrolled student in a degree-granting program. 

At Peacock you’ll find more than a job. Here you’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.      

Adding to the rich history of NBCUniversal, Peacock is able to leverage a vast portfolio that includes broadcast and cable networks, classic and blockbuster films, sports and news.  As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us.      

We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent. Here you can fly to new heights!   

Areas of placement may include, but are not limited to: 

Publicity – Events & Activation: The Peacock Events & Activations team works to create cultural & consumer connections that build title and brand awareness by bringing Peacock into the physical world through earned media driving consumer-led events & activations. Our team is seeking a creative, collaborative, and energetic self-starter to work as part of an exciting, fast-paced and highly motivated consumer activations team to help execute innovative consumer facing promotions focused on Peacock Title Series and Brand Initiatives. This includes, but is not limited to, experiential activations, consumer and industry screenings, festival sponsorships, and promotional merchandise. The ideal candidate will be hyper-organized, thrive in a fast-paced environment and have a passion for entertainment and pop culture. 

Editorial Strategy & Planning: The Editorial Strategy & Planning team, which sits in the marketing vertical under Growth & Lifecycle Marketing, is tasked with driving Peacock’s short- and long-term platform curation strategy. This requires understanding cross-company priorities and goals and how those overlap with the work being done by the Product team. To execute those goals, the Editorial Strategy & Planning team functions as project managers and subject-matter experts for all content available on the platform while also developing and growing the working relationships with internal stakeholders. In addition, coordination with teams focused on data analysis is paramount to the team’s ability to make informed decisions. The Editorial Strategy & Planning intern will be exposed to colleagues within the Growth & Lifecycle Marketing team and other marketing verticals. They will be active participants in various Slack channels used to discuss and execute daily work across multiple teams. The intern will be able to take ownership of daily communication workflows and weekly reports distributed to large groups of people across the company. 

Virtual Channels: Working alongside the team’s Senior Director, Senior Managers and Associates, the Virtual Channels Intern will assist with the day-to-day workings of Peacock’s channel guide and individual channels, as well as the “art and science” of the decisions that go into strategy and tactics. Peacock’s Virtual Channels team leads the programming, scheduling, operations, and measurement of a fast-growing portfolio of 24/7 linear and on-demand video channels streaming an array of entertainment, news, and sports content. In developing lean-back program schedules that span Saturday Night Live, Dateline and the WWE, the team plays a key role in establishing Peacock’s leadership in the FAST (free ad-supported streaming TV) channel space. 

SEO: The SEO team leads search marketing initiatives for the Growth Product team and works closely with the Product Marketing team to maximize online visibility for PeacockTV.com landing pages and blog. Through this internship, the candidate will get an opportunity to work on real-time projects from start to finish and develop a solid understanding of search marketing, technical SEO optimizations, and content development.  

Audience Development, Promo Planning: The Peacock Promo Planning & Strategy team works to drive user engagement and retention through promo campaigns run across Peacock’s platform. Working closely with the Creative Operations and Ad Operations teams to get promotional assets made and trafficked, the team strategizes & experiments to determine the best promotional experience for the wide range of users visiting Peacock each day. In this role, there will be opportunities to understand & contribute to the scale of work that goes into making a promo campaign successful in a streaming environment. In addition to helping the team manage the 100+ assets in-market at any time, there will be growth opportunities to help strategize & develop campaigns across the various content Peacock offers and across NBCUniversal digital portfolio marketing levers. 

MarTech (CRM and Promo): The Marketing Technology team supports new and existing technology to enhance our feature capabilities. This would sit on the MarTech team, but would directly support projects on the CRM and Promo teams. Exposure would include enabling the product management of Peacock's MarTech stack for the CRM and Promo teams by assisting with writing business requirements, grooming the product backlog, and identifying paths to solve technical issues with Product and Engineering teams. Projects could include researching and implementing new AI technology, ensuring messaging audiences are set-up effectively, utilizing internal and external APIs, and supporting triggered messaging for marketing campaigns.  

MarTech (Data): The Marketing Technology Intern will join the MarTech team at Peacock. Sitting within Growth & Lifecycle Marketing, the MarTech team supports the tools & capabilities that enable data exploitation across our communication channels – enabling global marketing teams to turn prospective users into Peacock Superfans whose use and enjoyment of the service grows over their lifetime. Directly enabling the product management of Peacock’s MarTech stack; the intern will gain exposure to technical data & infrastructure considerations, product management best practices, and marketing strategy. During the internship, they will develop & maintain documentation critical to enabling business teams and ensuring transparency. They will also have the opportunity to support the Comcast NBCUniversal Summit – a key touchpoint to share the latest & greatest in MarTech and to deepen the relationship of MarTech teams across the organization. 

MarTech (Tracking): MarTech is responsible for the end-to-end customer journey for Peacock users. This journey includes how we bring users into the platform and the data output we receive from them. We scale Peacock by driving acquisition, retention and engagement through effective promotion of our content, our product, and by developing best-in-class consumer experiences on and off platform. Our team works at the intersection of product, marketing, data and technology and cross-functionally with all stakeholders around the NBCU organization and externally. 

Performance Marketing: The Performance Marketing internship offers the opportunity to be an integral part of our dynamic and innovative team. You will have the opportunity to gain hands-on experience in executing performance marketing strategies aimed at driving customer acquisition. This role is ideal for individuals passionate about digital marketing, analytics, and data-driven decision-making. The role will provide exposure and experience across paid social, paid search, and programmatic media disciplines. 

Qualifications

Basic Requirements: 

Must be actively enrolled in a degree-granting program at an accredited institution during the entire duration of the program (September 2024 through April 2025). December 2024 graduates are not eligible for our 2024-2025 Academic Year Program. 

Current class standing of sophomore or above (30 credits). 

Must be authorized to work in the United States throughout the entire duration of the internship (September 2024 to April 2025). Visa sponsorship is not available for this position. 

Must be available to work 16-24 hours per week from September 16, 2024 to April 18, 2025. 

Must be willing to work in New York, NY. 

Desired Characteristics: 

Students with class standing of junior or above preferred. 

Cumulative GPA of 3.0 or above. 

Excellent organization, communication skills, and attention to detail. 

Strong writing and critical-thinking skills. 

Proficient with Microsoft Office: Word, PowerPoint, Excel, Outlook. 

Strong interest in marketing, advertising, and/or streaming. 

For Publicity – Events & Activation: Interest in event planning and logistics; Strong interest in the telecommunications, media, and Public Relations industries. 

For Editorial Strategy & Planning: Understanding of and interest in the media landscape, specifically as it relates to content consumption across streaming platforms; Ability to extrapolate important information out of large sets of data; Willingness to learn new project management systems (Airtable). 

For Virtual Channels: Experience working with content management systems (CMS); Experience curating content for a video service or website. 

For SEO: Passion for SEO and digital marketing; Basic understanding of organic search (algorithms, ranking factors, copywriting); Fundamentals of business analytics; Exposure to marketing research courses; Interest in pop culture and media/entertainment; Understanding structured data (schema) and knowledge of creating and implementing schema mark-up is a plus.  

For MarTech: Interest in and experience with marketing teams and/or marketing technology; Ability to collaborate cross-functionally with different teams and stakeholders; Undergrad classwork in marketing or previous internship experience in marketing, media, technology; Familiarity/ability to learn managing projects and tickets in AirTable and JIRA; Presentation creation and comfort with public speaking; Curious to learn, and ideally have some experience in ecommerce, live-streams, social and influencer/affiliate marketing programs; Experience and knowledge of new and innovative technologies, such as AI; Familiarity with MMPs, Analytics platforms, and Data Management platforms (such as Kochava, Claravine, Adobe Analytics, etc.); Experience in testing and rolling out new functionality in QA/UAT testing environments. 

For Performance Marketing: Experience or interest in any of the following: social media marketing, asset operations, media planning, project management, data analysis; Excellent analytical skills with the ability to interpret data and draw actionable insights; Familiarity with digital marketing platforms such as Google Ads, Meta Ads Manager, or similar advertising platforms is a plus. 

The hourly rate for undergraduate student interns is $17.00 

The hourly rate for graduate student interns is $25.00 

INFORMATION FOR INTERNATIONAL STUDENTS ATTENDING U.S. UNIVERSITIES: 

To participate in NBCUniversal’s 2024-2025 Academic Year internship program, you must confirm at the time of interview that you will be able to provide US work authorization documentation for the entire duration of the internship. Since the NBCU Academic Year Internship Program spans the traditional “Fall” and “Spring” semesters, you should talk to the DSO at your school’s International Students Services Office about your need to apply for CPT work authorization twice to ensure you are authorized to work both semesters and throughout the entirety of the program. 

Please also note that future visa sponsorship at NBCUniversal is rarely available for post-grad employment opportunities. 

NBCUniversal is an E-Verify company, requiring all employees to have an active Social Security number. Any candidate receiving an internship offer must complete Form I-9 with their Social Security number within 3 days of hire. 

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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