Digital Content Director
Overview:
McKay A+A is launching an innovative website dedicated to franchise marketing news and insights—and we’re looking for a creative leader to drive its success. In this unique role, you will be responsible for shaping the website’s vision, curating engaging content, and ensuring our digital presence resonates with industry professionals and enthusiasts alike.
Key Responsibilities:
- Lead Content Creation: Develop and publish engaging weekly blogs, articles, and creative content that capture the dynamic landscape of franchise marketing.
- Editorial Strategy: Research trending topics and craft compelling narratives that resonate with industry professionals and enthusiasts.
- Content Curation & Editing: Organize, refine, and maintain high-quality content to ensure clarity and consistency across the website.
- Digital Storytelling: Utilize innovative multimedia elements to enrich written content and enhance audience engagement.
- Collaborative Innovation: Work closely with industry experts and team members to generate fresh ideas and perspectives for content creation.
Skills & Qualifications:
- Proven experience in digital marketing, website design, and development.
- Exceptional blog writing and content creation skills, with a keen ability to research current events and trends in franchising.
- Expertise in developing and executing engaging email and newsletter campaigns.
- Strong organizational skills, effective time management, and a collaborative team spirit.
- Ability to spearhead creative collaborations and manage multiple projects seamlessly.